Tab Article
Syllabus PHARMA MARKETING MANAGEMENT (Course Code: BP803ET) Module: 1 (10 Hours) Marketing · Definition, General Concepts and Scope of Marketing; Distinction Between Marketing & Selling; Marketing Environment; Industry and Competitive Analysis; Analyzing Consumer-Buying Behaviour; Industrial Buying Behaviour. Pharmaceutical Market · Quantitative and Qualitative Aspects; Size and Composition of the Market; Demographic Descriptions and Socio-Psychological Characteristics of the Consumer; Market Segmentation & Targeting. Consumer Profile; Motivation and Prescribing Habits of the Physician; Patients' Choice of Physician and Retail Pharmacist. Analyzing the Market · Role of Market Research. Module: 2 (10 Hours) Product Decision · Classification, Product Line and Product Mix Decisions, Product Life Cycle, and Product Portfolio Analysis. · Product Positioning. · New Product Decisions. · Product Branding, Packaging and Labelling Decisions, · Product Management in Pharmaceutical Industry. Module: 3 (10 Hours) Promotion · Methods, Determinants of Promotional Mix, Promotional Budget. · An Overview of Personal Selling, Advertising, Direct Mail, Journals, Sampling, Retailing, Medical Exhibition, Public Relations, Online Promotional Techniques for OTC Products. Module: 4 (10 Hours) Pharmaceutical Marketing Channels · Designing Channel, Channel Members, Selecti
.jpg)
Priyanka
Verified PurchaseI am a first year student pursuing MBBS. I am really grateful to medioks for being student oriented. I was looking for a book but I couldn't find it anywhere in the market. The high demand of the book made it very costly to afford online but when I found it on medioks, I was so happy to get? the original book at a reasonable cost.